The Plastic Age and RAW for the oceans
When you think of the name Pharrell Williams, you think of music and the word ‘environmentalist’ does not come into mind. That was until I watched the fantastic documentary ‘The Plastic Age’ featuring Pharrell Williams. His inspiration to look after the ocean came through his love of music, he believes that coming to the ocean at a young age inspired him to create his music; the sound of the ocean drew him to it.
‘The Plastic Age’ is about the era in which we live in now. Unlike the iron age, the brass age or the stone age the plastic age is where we have produced so much plastic, that there is an abundance of plastic debris floating in our ocean. The Great Pacific Garbage patch is a mega patch of ocean in the pacific where all the plastic debris seem to coagulate together and breaks down into a slimy sludgy almost seaweed like substance, just perfect for the fish to eat! A lot of the plastic debris also end up on the remote coastlines of Hawaiian achipelago.
If you have not seen this doco I highly recommend it, as it talks about the devastating effects of one time use plastics in the environment but what I love about this film is the focus on 'the hope' to produce other things by collecting these debris from the ocean.
Bionic Yarn is a part of answer, an amazing invention and an incredible way to reuse plastic. Bionic yarn is made when plasticbottles are collected, melted down and spun into a yarn that is then covered in cotton or a similar product. Gstar RAW in collaboration with Pharrell Williams have co -designed and produced RAW for the oceans, a line of denim partly made from recycled ocean plastics! Genius.
There is no need to produce anymore new plastics, if we can ‘mine’ (collect) what plastics we have already created that has been thrown away, we could use it for so many things. I mean, this stuff does not break down for 100’s possibly 1000 of years. Instead of ending up fish food and then in our blood streams – these guys are trying to minimise the effects of throw away plastic in our oceans and on our precious shore lines.
This is just another amazing example of a group of people determined to do ‘their little bit’. It blows me away when I see such hope and it inspires me to keep on ‘doing my little bit’ by promoting what is sustainable. No wonder you are 'happy' Pharrell - RESPECT.